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COLOURPOP COSMETICs:
re-brand campaign

This project was for a PR branding and  development project for my B.S. 

All work was done with InDesign, Illustrator, Photoshop Microsoft Word

& follows AP style (2016).

Why ColourPop?

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ColourPop Cosmetics is an eight-year-old, low-cost cosmetics company based in Los Angeles. The company was founded in 2014 by Seed Beauty.Siblings, Laura and Brad Nelson launched this cosmetics company in hopes to make nice makeup products without customers having to spend a lot of money. The company’s mantra is, “high-end makeup, low costs.” 


Their products are cruelty-free and affordable. Cruelty-free means that this cosmetics company doesn’t test their products on animals. This company can sell products at such affordable prices because, unlike most makeup companies, everything they do and make is done in the same facility. This means they do all their production, marketing, social media, and even shipping all under one roof. Colourpop also makes a point to sell their products all online on their company website + select ULTA retailers

Campaign Summary

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Market & Internal Research

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Brand Development 

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