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McDonalds-logo.png

Advertising Design:mcdonalds new ad campaign

How can McDonald's reach a new target audience for their new, healthier  product- the turkey burger?
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 All graphics were made with Adobe InDesign and Photoshop

The Specs

Design two different full-color ads for a new healthy menu line for McDonalds. One ad should be image-driven and one ad should be concept-driven. 

Concept-Driven Ad

Screen Shot 2018-08-11 at 12.56.43 AM.pn

Image-Driven Ad

Screen Shot 2021-02-17 at 12.50.41 PM.pn
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